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Running a vox pop

The Vox Pop as a Democratic Form of Journalism

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Photo: Les écrevisses à Longchamps (Crayfish at Longchamps) by Print made by: Eugène Delacroix Printed by: Charles Motte (Public domain), via Openverse

Most journalism relies on selected experts and official sources, but the vox pop deliberately inverts that hierarchy, treating the passing opinion of an ordinary stranger as worth recording and broadcasting alongside more credentialed voices.

This democratic instinct is part of what gives the format its enduring appeal. It suggests that understanding an issue fully requires hearing from the people actually living with its consequences, not only from those positioned to comment on it professionally.

The format's limitations are real, since a handful of street interviews can never be statistically representative, but its underlying value remains: a reminder that expertise is not the only source of insight worth including in a story.

Editors who value this democratic instinct often pair a vox pop deliberately with more traditional expert commentary in the same piece, letting the two forms of knowledge, lived experience and specialised expertise, sit alongside each other rather than treating one as more legitimate.

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