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Running a vox pop

Handling a Refusal Gracefully on the Street

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Photo: Les protecteurs désinteressés by Unknown (Public domain), via Openverse

Not everyone approached for a vox pop wants to take part, and how an interviewer responds to that refusal says a great deal about the professionalism of the whole operation, far more than any single answer that does eventually get recorded that day.

A gracious response to a no costs nothing and preserves the dignity of the interaction: a simple thank you, and a genuine acceptance of the decision, rather than a second attempt to persuade someone who has already made their preference clear the first time.

This matters practically as well as ethically. Word travels quickly in a small area, and a crew known for pressuring reluctant passers by will find future interviews harder to arrange, while one known for graceful refusals tends to be welcomed back.

Some of the most respected vox pop interviewers report that a graceful handling of refusal actually improves their later success rate, since bystanders who witness a polite exchange are more inclined to say yes themselves once they are eventually approached in turn.

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