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Running a vox pop

Avoiding Cherry Picking in a Vox Pop Edit

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Photo: Derby day, on the up-some-down by Print made by: Charles Jameson Grant Published by: Walter (Public domain), via Openverse

It is tempting, once editing begins, to keep only the answers that are the most articulate, the most surprising, or the most convenient for whatever angle the piece was already leaning toward before a single stranger had been interviewed on the street.

Cherry picking answers this way quietly turns a vox pop from a sample of genuine opinion into something closer to a scripted argument wearing the costume of spontaneous street voices, which undermines the entire premise the format depends on to earn a viewer's trust.

The safeguard is discipline at the editing stage: reviewing every answer gathered, not just the standout ones, and asking honestly whether the final selection reflects the actual range of views heard that day, rather than only the most quotable slice of it.

A useful habit, before locking a final cut, is asking a colleague who was not present for the filming to review the raw footage independently and note whether their impression of the day's opinion roughly matches the edited version about to be published.

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