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Running a vox pop

Using Humour in a Vox Pop Responsibly

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Photo: Derby day, on the up-some-down by Print made by: Charles Jameson Grant Published by: Walter (Public domain), via Openverse

A genuinely funny answer can make a vox pop segment considerably more memorable, but chasing humour too deliberately risks turning a piece meant to reflect real opinion into something closer to street comedy instead.

The line between the two is mostly about intent. A funny answer that arose naturally from a genuine question preserves the format's honesty, while a question deliberately designed to provoke a laugh at someone's expense does not.

Editors need to exercise similar care at the selection stage, resisting the temptation to feature only the most humorous responses if doing so would misrepresent the actual balance of serious and lighthearted opinion gathered that day.

Used with this care, humour remains one of the format's genuine strengths, since a moment of shared laughter often reveals something true about a community that a purely serious answer would not have captured quite as well. Treating humour as a genuine byproduct, rather than the goal itself, tends to keep the format honest.

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